by Don | Mar 30, 2023 | Writing Tips
I’ve been truly blessed to be able to make a career out of doing something I really enjoy and am pretty good at. During my school days, writing and grammar always came easy for me. Math and science? Not so much! I remember taking a creative writing class in 9th grade...
by Don | Apr 30, 2020 | Writing Tips
Last month I shared some copywriting tips from freelance copywriter and SEO marketer Jacob McMillan. They must have been pretty good because the open rate for last month’s newsletter was the highest open rate for any issue I’ve ever sent out — and I’ve been sending...
by Don | Apr 3, 2020 | Writing Tips
I’ve been at this copywriting thing for awhile now, coming up on 35 years. During this time, I’ve read countless books and articles and attended more seminars and workshops about how to improve your copywriting than I can count. But I don’t think I have come across a...
by Don | Jan 24, 2020 | Writing Tips
In the world of marketing, all customers and prospects can be divided into one of two broad categories: retail and business. Similarly, all marketing efforts fall into one of two categories: business-to-consumer — or what marketers cleverly call B2C marketing — and...
by Don | Jul 26, 2019 | Writing Tips
In last month’s blog we looked at some of the interesting (at least to me!) data contained in the Content Marketing Institute’s recent B2B Content Marketing: Benchmarks, Budgets and Trends report. This is an extensive report that’s chocked-full of valuable data, so I...
by Don | Feb 14, 2019 | Writing Tips
When I launched my freelance writing business 10 years ago, one of the first things I needed to do was build a website. Even though there were do-it-yourself kits you could use to build your own website, I’m not much of a “tech” guy so I knew I’d be better off hiring...
