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Content Repurposing: Six Ways to Repurpose Your Marketing Content
Content repurposing is simply reusing content you’ve already created across different platforms so readers can access it in different ways. Repurposing expands your audience reach and can boost search engine optimization (SEO) results.
Short-Form vs. Long-Form Content: Which is Better?
Content marketers have been debating the merits of short-form vs. long-form content for as long as I’ve been a professional writer. But one type of content isn’t necessarily better than the other — they have different uses depending on your content marketing goals.
Create Better Blogs and Articles with These 8 Writing Tips
In the world of copywriting and content creation, artificial intelligence is all anybody seems to want to talk about. My biggest peeve is the never-ending discussion about whether an em-dash indicates that something was written by AI. Enough already! I literally might...
How SEO is Changing and How Marketers Can Adapt
“The only thing that’s constant is change.” I’m sure you’ve heard this quote before, which is attributed to a Greek philosopher named Heraclitus from about 2,500 years ago. The actual quote was, “Everything changes and nothing remains still; and you cannot step twice...
How to Make AI Part of Your Copywriting Workflow
I’ve been a full-time freelance writer for more than 16 years now. Up until recently, whenever someone asked what I do for a living and I told them, they’d usually reply with something like, “Wow, that’s interesting! What kind of writing do you do? Where do your...
What’s the State of AI Copywriting Headed Into 2025?
AI is having a major impact on content marketing. Here’s a look at the state of AI copywriting headed into 2025.
Pay Attention to These SEO Trends
I was working for a newsletter publishing company when the internet first came on the scene in the mid-1990s. During one meeting with a large bank headquartered in San Francisco, we all talked about whether we had “gone online” yet. Several of us had tried to, but...
7 Content Marketing Trends to Watch Right Now
Now that we’re on the back end of 2024, I thought this would be a good time to take a look at some of the current trends that are driving the content marketing industry. Here are 7 content marketing trends that I’m keeping a close eye on — and you should be, too. 1....
Content Marketing: 5 Tips for Writing Great Content
The explosion of content marketing in recent years has been a boon for freelance writers like me. The concept of blogging was just starting to take off when I first went full-time freelance 15 years ago. Today, blogs remain a key component of most content marketing...
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