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Plan Your Content Strategy Around the Sales Funnel

Plan Your Content Strategy Around the Sales Funnel

Content marketing can play a big role in leading prospects through your sales funnel from awareness to consideration and finally a purchase decision. The key is knowing what types of content to serve up at each stage of the funnel.

Will AI Copywriting Replace Humans?

Will AI Copywriting Replace Humans?

Until recently, whenever someone asked me what I do for a living and I told them I’m a freelance writer, they would usually respond with something like, “Really? That’s interesting! What kind of writing do you do?” But now when I tell people what I do, they usually...

Why Newsletters Are Still Great Marketing Tools

Why Newsletters Are Still Great Marketing Tools

One of the best marketing tools for practically any business is still the good old-fashioned newsletter. I have been in the newsletter publishing business my entire professional career, so I’ve learned a few things about how to create a great newsletter. Here are a few of my top tips.

Don’t Overlook the Power of Article Marketing

Don’t Overlook the Power of Article Marketing

Articles are a versatile but often overlooked tool in a content marketing program. Getting articles published in academic and trade journals and local newspapers and magazines is a great way to build credibility and establish yourself and your business as experts in your industry.

Will AI Copywriting Replace Humans?

How to Write, Produce and Use Case Studies

Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. This is what makes case studies such an effective content marketing tool.

7 Tips for Writing Stronger Marketing Content

7 Tips for Writing Stronger Marketing Content

I’ve been truly blessed to be able to make a career out of doing something I really enjoy and am pretty good at. During my school days, writing and grammar always came easy for me. Math and science? Not so much! I remember taking a creative writing class in 9th grade...

How to Create Great Whitepapers and eBooks

How to Create Great Whitepapers and eBooks

At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching...

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