How to Create a Social Media Marketing Plan

In last month’s blog I admitted that I’m not a big social media guy. But that doesn’t mean I don’t understand the marketing power of social media. About eight out of 10 people in this country are active on at least one social media platform, so ignoring it would be…

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Six Social Media Marketing Trends to Watch

Today, about eight out of 10 Americans, or 233 million people, are active on at least one social media platform. Worldwide, about 4 billion people use social media — that’s more than half of all people on planet Earth. So it’s not surprising that businesses have embraced social media marketing.

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Five Ways to Boost E-Newsletter Readership

I sent out the first issue of my e-newsletter The Writer’s Block more than a decade ago in 2011. Since I’d been writing and editing newsletters going all the way back to my first professional job in 1985, this was an obvious step for me to take as a new full-time…

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Will Artificial Intelligence Replace Human Copywriting?

Does anybody else remember a sci-fi movie from the 1990s called The Lawnmower Man? Based loosely on a Stephen King short story, the movie was about an intellectually disabled landscape guy who becomes the subject of a mad scientist-type experiment in which he’s given super-human intelligence and other abilities. I…

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Five Tips for Publishing a Great Newsletter

Have you ever heard the saying, “the cobbler’s kids have no shoes”? It refers to how sometimes people who are experts at something in their professional life neglect this very thing in their personal life. You know … like a cobbler’s children walking around barefoot or with shoes that have…

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Five Benefits of Newsletter Publishing in 2022

When I graduated college in 1985 with a degree in Advertising, I had big plans to get a job with an advertising agency and become the next Don Draper. Alas, it turned out the agencies weren’t beating down the doors to hire fresh-out-of-college grads who were very wet behind the…

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What Types of Content Should You Create?

It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just started…

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Why E-Newsletters Are Still Effective Marketing Tools

I’ve been writing content for newsletters for (gulp!) almost 37 years now. The medium has changed drastically since I started my professional writing career in the 1980s working for a newsletter publishing firm. The biggest change, of course, is the shift from paper to electronic newsletters. I remember when this…

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