At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching typesetters follow this tedious and exacting process.…
The difference between content writing and copywriting is subtle, but understanding it is critical to successful content marketing.
In my last blog I explained how content marketing is really just a fancy new term for a concept that has been around for a long time — more than 100 years, depending on how you define it. So what is the definition of content marketing? Here’s a short, simple…
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune as…
Today, about eight out of 10 Americans, or 233 million people, are active on at least one social media platform. Worldwide, about 4 billion people use social media — that’s more than half of all people on planet Earth. So it’s not surprising that businesses have embraced social media marketing.
I sent out the first issue of my e-newsletter The Writer’s Block more than a decade ago in 2011. Since I’d been writing and editing newsletters going all the way back to my first professional job in 1985, this was an obvious step for me to take as a new full-time…
Does anybody else remember a sci-fi movie from the 1990s called The Lawnmower Man? Based loosely on a Stephen King short story, the movie was about an intellectually disabled landscape guy who becomes the subject of a mad scientist-type experiment in which he’s given super-human intelligence and other abilities. I…
