What Types of Content Should You Create?

It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just started…

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Why E-Newsletters Are Still Effective Marketing Tools

I’ve been writing content for newsletters for (gulp!) almost 37 years now. The medium has changed drastically since I started my professional writing career in the 1980s working for a newsletter publishing firm. The biggest change, of course, is the shift from paper to electronic newsletters. I remember when this…

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My Top 6 Newsletter Publishing Tips

My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess you could say that…

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Why You Should be Repurposing Your Content

I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes…

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