8 Ways to Improve Your Email Copywriting

Last month I shared some copywriting tips from freelance copywriter and SEO marketer Jacob McMillan. They must have been pretty good because the open rate for last month’s newsletter was the highest open rate for any issue I’ve ever sent out — and I’ve been sending out this newsletter since…

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Seven Top Tips to Improve Your Copywriting

I’ve been at this copywriting thing for awhile now, coming up on 35 years. During this time, I’ve read countless books and articles and attended more seminars and workshops about how to improve your copywriting than I can count. But I don’t think I have come across a more clear…

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10 Tips for Writing Better B2B Marketing Copy

In the world of marketing, all customers and prospects can be divided into one of two broad categories: retail and business. Similarly, all marketing efforts fall into one of two categories: business-to-consumer — or what marketers cleverly call B2C marketing — and business-to-business, or B2B marketing. During my career, I’ve…

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5 Tips for Creating High-Quality Content

In last month’s blog we looked at some of the interesting (at least to me!) data contained in the Content Marketing Institute’s recent B2B Content Marketing: Benchmarks, Budgets and Trends report. This is an extensive report that’s chocked-full of valuable data, so I spent some more time this week combing through…

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