Podcasting can be a great way to position yourself as an expert in your field and your business as a leading authority in your industry. So should you launch a podcast for your business this year?
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes…
Doing search engine optimization (SEO) right is hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s potential.
In my last blog of the year, I’m going to veer a little off my normal path of discussing writing and marketing topics and instead offer a few planning tips for a successful 2021. Here are 5 things to keep in mind as you get your business ready for the new year.
The field of SEO has come a long way since the early days, but one thing that hasn’t changed is the importance of adding fresh, high-quality content to a site in order to rank high in the search engines. But what exactly is high-quality website content?
There are three key ingredients for whitepaper success: a dedicated team, the right resources and strong editorial and design skills. You also need to set realistic expectations — these need to align with what content marketing does best, which is getting the word out about your product or company and helping prospects get to know, like and trust you.
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given this, it’s…
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a typewriter in college and during the…