by Don | Oct 4, 2018 | E-newsletters
Way back in 1982 when I decided to major in advertising, I thought I’d be an advertising copywriter and work for a big-time agency on high-profile campaigns for major brands. Basically, I envisioned myself as Don Draper before the iconic Mad Mencharter was dreamed up....
by Don | Sep 6, 2018 | Search Engine Optimization (SEO)
When the Internet first went mainstream in the mid-to-late 1990s, I was working as a copywriter and editor for a custom publishing firm in Atlanta. I clearly remember the excitement of watching a brand new communication medium arise and learning all the nuances...
by Don | Aug 3, 2018 | Content Marketing
One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m...
by Don | May 31, 2018 | Search Engine Optimization (SEO)
About a year ago I wrote a blog I titled “The State of SEO Copywriting in 2017.” I made the point that search engine optimization (or SEO) changes so fast that successful marketers can’t afford to sit still when it comes to staying abreast of the latest SEO trends and...
by Don | Apr 27, 2018 | Blogging
In a phone call yesterday, a prospect explained to me why her organization was looking for a new blog writer. It seems they had been working with a writer who just couldn’t nail the blog writing format. “He’s a really good writer and he does a great job on...
