by Don | May 21, 2013 | E-newsletters
I spent most of my professional career working for newsletter publishing companies. This was hardly the glamorous career I envisioned when I graduated college with a degree in Advertising. I figured a short stop at a newsletter factory was an unfortunate but necessary...
by Don | Apr 12, 2013 | Writing Tips
Last month, I got an interesting email from the principal of Sales Benchmark Index, a sales and marketing consultancy, who needed a writer to produce a style guide for the company’s blog. My first reaction was “Huh? A customized blog style guide? That’s a new one!”...
by Don | Feb 15, 2013 | Content Marketing
When you think about how fast things change in the world of marketing and communications these days, it really is pretty amazing. For most of us, it’s hard to remember what things were like before the Internet. I remember a meeting I attended in 1994 with the...
by Don | Jan 18, 2013 | Content Marketing
Last month, I talked about a few of my biggest pet peeves — things like hand dryers in public restrooms and people who overuse exclamation points in their writing. This morning, another one smacked me right between the eyes, and this one has to do with marketing —...
by Don | Dec 13, 2012 | Blogging
We all have our little pet peeves, don’t we? People who don’t use their turn signals, smack their chewing gum and talk loud in public places on their cell phones come to my mind, as well as those annoying hand dryers in public restrooms that never dry your hands all...
