by Don | Aug 3, 2018 | Content Marketing
One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m...
by Don | Feb 6, 2018 | Content Marketing
The rise of content marketing is one of the biggest marketing trends in recent memory. Content marketing itself isn’t really new — businesses have been using “content” to tell their stories and attract new customers since modern marketing and advertising first started...
by Don | Jun 27, 2017 | Content Marketing
I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always coming up...
by Don | Jan 5, 2017 | Content Marketing
If you’re the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality...
by Don | Apr 29, 2016 | Content Marketing
I was talking with a good friend earlier this week who just started a new sales job. His boss gave him a marketing budget for the year and told him to create a marketing plan, so my friend wanted to pick my brain about where content marketing might fit into the plan....
by Don | Mar 14, 2016 | Content Marketing
In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever...
